Services

Having an integrated strategic marketing communications plan is the first step in determining where and how to allocate resources and define short and long-term objectives. Whether it’s to raise awareness, introduce a new product or service, build credibility or increase sales, I can:

• Help identify the right kind of communication to fulfill the appropriate need.
• Create the necessary tools such as writing website content, devising a content strategy, producing a video or animation or writing an article, blog or press release.
• Make recommendations for conducting outreach and disseminating information based on business goals.

Marketing Communications

• Strategy and planning (internal/external perception audit)
• Storytelling, branding, strategic positioning and messaging
• Collateral development: brochures, website copy, newsletters, blogs, brochures, social media profiles and posts, video/animation, by-lined articles, customer case studies, white papers, presentations and reports

Public Relations

• Campaign/program development, execution and evaluation
• Press relations (thought-leadership and business development)
• Analyst relations (market & competitor research)
• Speaker’s bureau 
• Press collateral development: press releases, fact sheet, press kits, bios, photos, videos, speeches
• Event management, sponsorships, industry association relations and exhibitions
• PR agency management, reporting and budgeting

Internal Communications

• Establish overall strategy and formulate editorial plan
• Write articles for in-house newsletters and magazines
• Write memos, letters and company-wide addresses from senior management and CEO 

Copy Editing, Proofreading & Writing

• Edit written materials using Associated Press Style and SEO
• Ghost-write by-lined articles, write client letters/correspondence
• Book coaching, writing and editing

Events

• Organize and publicize events including customer and press events, press conferences and media and analyst round tables
• Sponsorships, speaking engagements and media relations
• Customer conferences, industry events and exhibitions
• Program management