Services
Having an integrated strategic marketing communications plan is the first step in determining where and how to allocate resources and define short and long-term objectives. Whether it’s to raise awareness, introduce a new product or service, build credibility or increase sales, I can:
- Help identify the right kind of communication to fulfill the appropriate need.
- Create the necessary tools such as writing website content, devising a content strategy, producing a video or animation or writing an article, blog or press release.
- Make recommendations for conducting outreach and disseminating information based on business goals.
Marketing Communications
- Strategy and planning (internal/external perception audit)
- Storytelling, branding, strategic positioning and messaging
- Collateral development: brochures, website copy, newsletters, blogs, brochures, social media profiles and posts, video/animation, by-lined articles, customer case studies, white papers, presentations and reports
Public Relations
- Campaign/program development, execution and evaluation
- Press relations (thought-leadership and business development)
- Analyst relations (market & competitor research)
- Speaker’s bureau
- Press collateral development: press releases, fact sheet, press kits, bios, photos, videos, speeches
- Event management, sponsorships, industry association relations and exhibitions
- PR agency management, reporting and budgeting
Internal Communications
- Establish overall strategy and formulate editorial plan
- Write articles for in-house newsletters and magazines
- Write memos, letters and company-wide addresses from senior management and CEO
Copy Editing, Proofreading & Writing
- Edit written materials using Associated Press Style and SEO
- Ghost-write by-lined articles, write client letters/correspondence
- Book coaching, writing and editing
Events
- Organize and publicize events including customer and press events, press conferences and media and analyst round tables
- Sponsorships, speaking engagements and media relations
- Customer conferences, industry events and exhibitions
- Program management