Having an integrated strategic marketing communications plan is the first step in determining where and how to allocate resources and define short and long-term objectives. Whether it’s to raise awareness, introduce a new product or service, build credibility or increase sales, I can:

  • Help identify the right kind of communication to fulfill the appropriate need.
  • Create the necessary tools such as writing website content, devising a content strategy, producing a video or animation or writing an article, blog or press release.
  • Make recommendations for conducting outreach and disseminating information based on business goals.

Marketing Communications

  • Strategy and planning (internal/external perception audit)
  • Storytelling, branding, strategic positioning and messaging
  • Collateral development: brochures, website copy, newsletters, blogs, brochures, social media profiles and posts, video/animation, by-lined articles, customer case studies, white papers, presentations and reports

Public Relations

  • Campaign/program development, execution and evaluation
  • Press relations (thought-leadership and business development)
  • Analyst relations (market & competitor research)
  • Speaker’s bureau 
  • Press collateral development: press releases, fact sheet, press kits, bios, photos, videos, speeches
  • Event management, sponsorships, industry association relations and exhibitions
  • PR agency management, reporting and budgeting

Internal Communications

  • Establish overall strategy and formulate editorial plan
  • Write articles for in-house newsletters and magazines
  • Write memos, letters and company-wide addresses from senior management and CEO 

Copy Editing, Proofreading & Writing

  • Edit written materials using Associated Press Style and SEO
  • Ghost-write by-lined articles, write client letters/correspondence
  • Book coaching, writing and editing


  • Organize and publicize events including customer and press events, press conferences and media and analyst round tables
  • Sponsorships, speaking engagements and media relations
  • Customer conferences, industry events and exhibitions
  • Program management